Here are my slides from the Fédération Internationale des Patrouilles de Ski Congress in Big White, Canada.

[slideshare id=33206303&doc=fips2014-duncanisaksen-loxton-140406234007-phpapp02]

We are seeing an opportunity for Ski Resorts to leverage their patrol in a way not seen before. Smartphones provide an opportunity to collect incident data that can be used to increase customer return and satisfaction, whilst also providing opportunity for designing evidence based customer education.

Slides Transcript:

1. Using Smartphones in Ski Patrol Duncan Isaksen-Loxton ! Fédération Internationale des Patrouilles de Ski Big White, April, 2014 #FIPS2014
2. Duncan Isaksen-Loxton 30 years in ski resorts Ex PSIA Instructor ! 10 yrs Thredbo Patroller Patrol Trainer ! 15 yrs Web & Mobile Agency ! 10 yrs Surf Life Saving IRB Trainer
3. Started Medic52 in 2013 www.medic52.com ! Author of ‘The Smartphone Medic’ ! Amazon Paperback Amazon Kindle Founder & Author
4. Social Media Tag questions with ! #smartskipatrol ! and I will answer your questions
5. Hands Up! • Are you constantly spending lots of time on paperwork? • Can’t read what’s on an incident form? • Have you ever had a time when the medical centre / doctor was not prepared for the patient?
6. Smartphone Survey • Who has an iPhone? • Who has an Android?
7. The Smartphone Problem • Weather • Cell phone signal • Cost of installation • Data Security
8. In this Presentation • Results of 2 years of research and trials • Show you why smartphones are beneficial • Give you answers to the obvious problems • Look at Case Study in other industries • What this world looks like in the future • How it works in practice • Why we need to move now
9. The Resort Problem Patient:! Poorly educated Lost Delays care Patroller:! Paperwork Double handles info Needs time Resort:! Legislation driven Insurance Protected Negative publicity risk National / International: No single view of situation
10. The Deck of Cards • Only so much a person can remember, unless you are a card counter – not much data • Maths nerds believe we have not seen every possible combination of a deal yet • That’s a lot of data
11. Surf Life Saving Australia • Has 166,000+ volunteers across 311 surf clubs • Estimated 100 million beach visits per year via 36,000km of coastline • Reduced coastal drowning over 7 years from 0.19 in 2004 -> 0.10 in 2011, per 100,000 population ✓ Through the use of mobile apps for recording conditions & accidents ✓ Education on in-bound Qantas flights
12. Smartphones Why are smartphones a potential solution?
13. Smartphones • Fastest & most prolific piece of technology on the planet • Only taken 5 years (the industrial revolution took 40!) ★ 2009 5% of population ★ 2014 22% of population 
 (Business Insider Dec 2013) • Tablets are spreading faster
14. Penetration • Norway 67% • Australia 64% • Sweden 62% • USA 56% • Canada 56% Our mobile planet, Google, BII Estimates, Gartner, IDC, World Bank 2013
15. Hardware is improving faster than humans can exhaust the potential application
16. Already happening Jason Pearlmutter @ Mountain High “The integration of our electronic investigation database and iPad have decreased our time spent per incident by 75 percent.”
 Robert Chacon, Mountain High Assistant Mountain Manager, 2011
17. Other Examples • ISS24/7 & Steep Management • partners in 2014 • SkiPCR – iOS only, packaged with hardware – launched in 2014
18. Imagine Mt. Powder Snow • Fictional, but typical resort with 500,000 skier days • 2.4 injuries / 1000 skier days • 1,200 accidents • 20 are career delaying / ending injuries
19. Typical customer spend • Accommodation $1,200 • Lift pass $600 • Entertainment & food $800 • Flights / transport $300 • Ski rental & Lessons $400 • ~$50,000 over their lifetime (assuming 10 week visits)
20. Lost Customer • Costs $50,000 to the industry • If its a key family member, may stop the whole family skiing • Could result in kids not converting to lifelong skiers • Cost to industry $200,000+
21. Using Smartphones • We could influence ~10% (120) of accidents for the better • 5 of the serious injuries may not happen, or recovery is better • Reduction in insurance premiums • Customer return increases
22. How?
23. Patient • Smartphone app • GPS Location • Gets help faster • Started their own accident 
 report • Can use existing marketing app
24. Patroller • Collects quality data • Live via the cloud • Better medico-legal coverage • Photos & Witness statements • No double handling of forms
25. Resort • Visibility • Target education • Happier Customers • Increase return visits • Lower Premiums
26. There has never been a better time
27. Industry Growth • Key targets now are kids • We rely on parents to be safe, and return • We need kids to be safe and have fun • Conversion to lifetime skier relies on no / minor injuries • Uphill battle against social & current marketing style
28. Media & Press • Michael Shumacher • Debate around helmet use • Research is fragmented • Liam Neeson • No condolence or sympathy note from resort • Litigation worries
29. • Paper based forms • Accident investigations with GPS and diagrams • Double entry • Time / accuracy issues • No real visibility Ski Patrol Now
30. Ski Patrol Pioneers • Patient uses GPS to identify location • Patroller gets to them faster • Patroller collects information / photos, shared via the cloud • Handover is more efficient • Patient history is more complete
31. Snowboarder • Young, no lessons, no helmet, uneducated friends • Rookie patroller • Lot’s of expert assistance • Surgery was unprepared • Poor communication of situation • Could have saved this teenagers life?
32. Smartphones • Weather Cases for protection Special gloves & liners • Data Security Encryption & remote wipe, BYOD is far enough advanced • Cost of installation Prolific tech, no need to buy lots of hardware • Cell phone signal Cell signals growing, argument that it saves lives only a benefit to improve it
33. The Future • Pulse Oximeter • Tricorders (Scanadu) • Share data from scene, direct to 
 paramedic / hospital • All possible because of technology
34. The Smartphone Medic • Available shortly • www.thesmartphonemedicbook.com
35. Medic52 • Available shortly on iOS & Android • Free to use on your phone • www.medic52.com
36. Takeaways • It costs less than you think • More data = more possibilities • Agree on an international data format • Customer education is the key
37. Thank you & Questions? • Duncan Isaksen-Loxton • duncan@medic52.com www.medic52.com • Twitter / Facebook / Instagram: @medic52app • AU: +61 (2) 800 65 082 • US: +1 (530) 563 5632 #smartskipatrol

Duncan Isaksen-Loxton